The opening of JURAworld of Coffee, the company’s own brand world, was followed a year later in 2007 by JURA’s very own roasting facility. Here, coffee is freshly roasted every day using a traditional method. The balanced product range testifies to the passion and expert knowledge of JURA – because only those who understand coffee in all its different aspects can drive long-term innovation.

The roasting factory with its large viewing windows produces high-quality speciality coffees and gives visitors a close-up view of the roasting process, which brings out thousands of different aromas from the initially taste- and odour-neutral raw coffee.

Gently roasted using traditional methods

Coffee is cultivated in about 90 countries around the world. Always in search of exclusive coffees with character, our experts perform countless tastings. The selected beans are roasted slowly and gently by our master roasters using a traditional drum roasting process. The entire process is carefully monitored. The aim: to achieve the ideal degree of roast. The result is unique coffees that are full of taste and harmony. Just the right thing for JURA automatic speciality coffee machines.